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Google Lens

 Google Lens Trending Billboards

cannes 2x shortlist
one show 1xsilver, 1x bronze, 1xmerit
d&ad x2 shortlist
the andys 1x craft
clios 2x silver, 1x bronze


as new generations constantly seek the newest trends, google lens offers a new way to find that thing.

we created a series of scannable billboards made of the most searched textures and patterns according to google trends data for people to scan with the google app and generate related results, bringing new meaning to street style inspiration.

 
 
 
 

agency: bbh usa
ECD: ESTEFANIO HOLTZ, KASIA CANNING
CD: GUIGA CUNHA, OTTO PAJUNK
SR AD/CW: TIM MIN, LEE LAWRENCE
CW: SABRINA RIVERA